Sales and Marketing Management Vertical Files, 1960-1994.

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Sales and Marketing Management Vertical Files, 1960-1994.

http://www.worldcat.org/oclc/82212393

The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

7,700 items (11.0 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8278293

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 5 Entities related to this resource.

United States

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Idaho became a state on July 3, 1890 with post offices being established as early as 1876. From the guide to the Franklin County, Idaho Post Office Location Records, 1876-1945, (Utah State University. Special Collections and Archives) These photographs document Region 4, started in 1910, of the US Forest Service, covering Utah, Nevada, Southern Idaho, and Western Wyoming. From the guide to the US Forest Service Photograph Collection., 19...

Sales & Marketing Management

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Bill Communications, Inc.

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Bill Communications, Inc., currently a subsidiary of Dutch publisher VNU Business Publications, is a New York-based business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade publications. From the description of Sales and Marketing Management Vertical Files, 1960-1994. (Duke University Library). WorldCat record id: 82212393 Bill Communications, Inc. was a publishing, marketing research, business services, and semin...

John W. Hartman Center for Sales, Advertising & Marketing History

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VNU Business Publications (Firm)

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